Data Protection Policy

This Policy serves to ensure full compliance with the laws on privacy and personal data protection in Ebikeprague s.r.o., Dlouha 37/729, 110 00, Praha 1, Registration number: 242 42 765, VAT ID: CZ2424276 (the “Controller” or “we”). .

Privacy and personal data protection

As part of our operation, we process your personal data, providing you use this website and/or subscribe to our newsletter and other commercial communication. Should that be the case, we act as the Data Controller in relation to you, in accordance with the Regulation (EU) No. 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (the “General Data Protection Regulation” or “GDPR”). Under the GDPR, we are required to notify you on the method(s), scope and other conditions applying to your personal data processing; we do so by this document.

What personal data on the website do we process?

On our website, we process your personal data including your IP address, your operation system and browser type, as well as your terminal device information, and, furthermore, information on your activities while on our website, as registered and stored using the cookies. In the event you additionally provide your contact information to us as a recipient of the newsletter or other commercial communication, we process such information, too.

What is the purpose of processing your personal data?

The Controller processes and stores your personal data, subject to the requirements and extent laid down by the laws, for the following purposes:

  1. Processing not requiring your consent:
    • Website functioning optimisation

    We process personal data to ensure proper functioning of the website, provide for user-customised contents and improved comfort of the website use. It is our legitimate interest to provide the best possible service to you.

    By making a corresponding modification to your browser setup, you may disagree with the cookie files to be put on your device. That, however, may limit the website functionality, involving also restricted access to some of its sections. If you do not make such corresponding modification of your browser setup, our system will automatically send cookies whenever you log on to our website.

    You may delete the cookies that have been recorded in your device by deleting the search history on your computer. You may optionally select browsing our website in the “privacy” mode that will limit the extent of data registered by the computer.

  2. Processing we only perform subject to your consent
    • Marketing purposes

    Your personal data. in the marketing cookie format, is used to evaluate your preferences in order to display advertising that is relevant to you.

    For the purpose, this website uses the following third-party marketing tools:

    • Google Analytics data;
    • Facebook;
    •; and
    • similar providers of tools for analytical and marketing purposes.

    Your consent granted for the marketing purposes is voluntary, and, if not given, such fact shall not in any way hinder your browsing of the website. Your consent may be withdrawn at any time.

  3. Subscription to the newsletter and other commercial communication

    Your consent granted for the purpose of being sent the newsletter and other commercial communication is voluntary, yet if not given, such fact will deprive you of receiving regular information and news on our activities. You may withdraw your consent at any time. More details on how to withdraw the consent are included in every sent e-mail.

What is the legal basis of the data processing?

The legal basis applicable to section (a) above, consists in the Controller’s legitimate interest to provide for the proper website functioning, and, in your express consent to processing for the marketing purposes (see section (b) above).

To whom is the data transmitted?

We mostly process and store ourselves the personal data you provide to us. To the necessary extent, also processors participate in the processing, such as accounting and IT service providers, strictly based on a personal data processing agreement. Regarding processing for the marketing purposes and subject to your consent, we transmit your personal data also to the entities who supply marketing services to us. In no case we sell or in any way abuse your personal data.

What is the period over which we will process your personal data?

Your personal data is processed at maximum over a time period that is essentially required to complete the respective processing purpose, i.e. at least throughout the life of the concluded agreement, validity of a consent and, also, throughout a period for which the Controller is required or authorised by the generally applicable regulations to store he data.

What are my rights under the personal data protection?

As a Data Subject you are guaranteed all rights in accordance with the GDPR including, without imitation:

  1. Right of information on processing of your personal data;
  2. Right of access to your personal data;
  3. Right to request the Controller to rectify, erase and/or restrict processing of your personal data;
  4. Right of objection to processing of your personal data, with regard to the processing preformed based on the Controller's legitimate interests;
  5. Right to obtain your personal data (data portability); and
  6. Right to lodge a complaint with the Office for Personal Data Protection.

How can I contact the Data Controller?

In relation to the personal data protection and execution of your rights, including also your consent withdrawal, the Controller may be contacted in writing, by a letter sent to the Controller registered office address, and at the ,